Call centre consultancy and consultants - BPO (Business Process Outsourcing) - Near shore and off shore call centre outsourcing from Katalyst Communications Limited

Katalyst offers data capture and content managment software to enable key productivity gains
16/10/2008 17:20:06
Katalyst extends its business processing service offering by investing in key data capture and content management software which provides unrivalled productivity gains with significant time and cost savings ... read more
CALL CENTRE MANAGERS
- TIP OF THE DAY
When hiring for the frontline, make sure you hire for personality fit as well as knowledge and skill match. Predicting the likelihood that a person will not only stay with the job but also be happy doing it is more a function of personality type than specific knowledge or skills of the job candidate. While many centers focus on requisite skills in the hiring process, those that do psychometric testing for motivational factors up front have a higher retention rate and better employee satisfaction and performance.

Katalyst have been successful in working with Blue Chip clients in terms of lead generation and mass volume customer acquisition. Katalyst work with closely with our Clients in understanding and defining end user profiles. From these results Katalyst employ the latest search engine optimisation techniques to drive traffic to key websites. Thereafter Katalyst are able to contact and convert customers via email/ SMS broadcasting and outbound telemarketing.

Lead Generation Projects Undertaken

Katalyst operated a 350 seat call centre in the Philippines to up sell a major Telco`s ISP base to broadband. In addition we were able to cross sell mobile phone contracts into this base. After exhausting the Clients customer base contacts, Katalyst sourced new data with which to run email and SMS campaigns with Call Me Back contact numbers.

An online travel company requested Katalyst to acquire customers via email and SMS broadcast. Katalyst worked with the Client to identify the required customer profile before sourcing the required data profile. The data was then jointly broadcasted by email and SMS to opted in data with a call back into Katalyst`s UK call centre.

A financial services company worked with Katalyst to develop a SEO program to drive new customers to their website which were then contacted by Katalyst`s call centre with hot key transfer to FSA consultants.